EV Fan
11-09-2016, 11:09 AM
Toyota has launched a TV advertising campaign geared at very specific prospective rather than a general national TV campaign to sell the Prius Prime plug-in hybrid. That market niche equates to “tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical,” said Automotive […]
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The post Toyota TV Ads Target Its Ideal Prius Prime Customers (http://www.hybridcars.com/toyota-tv-ads-target-its-ideal-prius-prime-customers/) appeared first on HybridCars.com (http://www.hybridcars.com).
More... (http://www.hybridcars.com/toyota-tv-ads-target-its-ideal-prius-prime-customers/)